“It's the 21st century. Why is taking care of your skin still so hard?”

Our Mission

As acne sufferers ourselves, we realized that skincare brands were ignoring an obvious truth: no single variable is the key to getting glowing skin like a K-Pop idol.

It requires a combination of several different factors: proper product regimen, diet, lifestyle, and in some cases, prescription usage. Our vision for Nefaire is to build an end-to-end skincare brand around this philosophy, starting with contextualized skincare products and personalized facials/self-care services.

We’re on a mission to improve the lives of people by making high quality, no-frills skincare easy and turn self-care into something that’s accessible, not a luxury. Everything we do will focus on:

  • Products that help get to the root of skincare issues that will improve your complexion long term, not just surface-level treatments
  • 100% scientifically supported, honest advice
  • Thoughtful design, both in terms of ingredients and aesthetic. Just because something is designed for effectiveness doesn’t mean it can’t look great on a shelfie
  • Skin positivity. Everyone’s skin is different, and we should celebrate these differences and flaws

We believe that skincare should not be just about what you put on your face, because great skincare is more than skin deep.

-Michael + Wen

Our Mission

As acne sufferers ourselves, we realized that skincare brands were ignoring an obvious truth: no single variable is the key to getting glowing skin like a K-Pop idol.

It requires a combination of several different factors: proper product regimen, diet, lifestyle, and in some cases, prescription usage. Our vision for Nefaire is to build an end-to-end skincare brand around this philosophy, starting with contextualized, high-quality skincare products, personalized facials/self-care services, and supportive content via skinfoodmag. For more on on my personal skincare struggles, you can check out our origin story here.

We’re on a mission to improve the lives of people by making high quality, no-frills skincare easy and turn self-care into something that’s accessible, not a luxury. Everything we do will focus on:

  • Products that help get to the root of skincare issues that will improve your complexion long term, not just surface-level treatments
  • 100% scientifically supported, honest advice
  • Thoughtful design, both in terms of ingredients and aesthetic. Just because something is designed for effectiveness doesn’t mean it can’t look great on a shelfie
  • Skin positivity. Everyone’s skin is different, and we should celebrate these differences and flaws

We believe that skincare should not be just about what you put on your face, because great skincare is more than skin deep.

-Michael + Wen

Company

Our mission is bold, which means we need to execute at a high level in order to have a shot at achieving it. This would not be possible without a strong team.

We operate as a nimble, fast-growing startup, and are always looking for talented people who are excited by our mission and align with our core values of transparency, honesty, and high-performance. If you’re interested in joining our team and mission, feel free to shoot us a message at westport@nefaire.com.