Nefaire was born from a simple question:
“Why is taking care of your skin so hard?”
As former acne sufferers, we knew there was something seriously wrong with the skincare and beauty industry. We were sick of being prescribed just another drug, using another “miracle” beauty product, and paying ridiculous amounts for subpar facials.
The truth is there are no silver bullets in skincare. Acne, wrinkles, discoloration? We’ve been there, and know that great skincare requires a combination of potent ingredients from nature, actionable advice, and a solid routine – starting with consistent facials. That’s why we set out to build Nefaire into a skincare + wellness brand the way we think one should be built: accessible, transparent, and natural.
We start with a digital snapshot of your skin that is created when you fill out our quiz, where our algorithm then creates a profile unique to you. Our skin coaches use this information to create custom face masks on site using food-grade ingredients, while selecting powerful, natural products for your personalized facial.
After the facial, your digital profile then helps us to recommend the right products and give honest, actionable advice that will help you put your best face forward.